Africa Adventure - Destination Marketing since 1998

South Africa's Operating Licence Saga

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The South African Department of Transport is ignoring its own rules and is NOT issuing transport operating licences in the time described. Key issue is that all Operating Licences need to be adjudicat...
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Are trade shows relics of the past?

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COVID slowly loses its grip on tourism businesses and you have to consider to get your marketing up and running again. Will trade shows have a place in it? The most important travel tra...
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Information Technology - How it started and where it goes

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Information Technology (IT) has been around for many centuries - basically as long as people have been around because information technology is a technical form of communication. IT might have started...
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How to market to FIT's

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Understanding the booking behaviour of FIT's FIT = Foreign Independent Tourist or Self-drive traveller  While still at home, MAX our FIT-SELF-DRIVE TRAVELLER considers his options on where t...
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Work from Holiday - Workation

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With more people working remotely from home it is also very possible to work from holiday.  Especially now, that international borders are reopening and more travellers are keen combini...
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Indian Ocean Island - COVID travel restrictions 09/2021

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After months of cabin fever, travellers are ready to explore looking for wide open spaces and fresh air. Will I need to take a covid test during my travels? Do I need to isolate on arrival? Vacci...
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The three R’s on the war against waste - Reduce, Recycle and Reuse

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Here are some ideas on how to Reduce waste, start Recycling and Reuse resources to become a more sustainable tourism business. What is Sustainable Hospitality? These are steps that's establishments ca...
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How to Work efficiently with Travel Agents

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To increase your chance of building a strong relationship with travel agents it is vital to communicate with the "right" contact person and to build a relationship. Only send ...
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Booking portals vs sustainable destination development

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Do booking portals contribute in a sustainable development of the destination? Our answer is an undoubtable NO! On the other hand, DMO / Travel Portals promote the destination (whi...
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Which is better - Booking portal, Travel portal (DMO) or OTA

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Let us look at the difference between booking portals, travel portals (Destination Marketing Organisations) and OTA's (Online Travel Agencies). I know it is a bit of a read but I urge you to...
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COVID 19 - Travel in the NEW Normal

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Industry Guidance for Promoting the Health and Safety of All Travellers.  The clearest lesson learned is that responding effectively to COVID-19 is a shared responsibility requiring a multi-...
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COVID 19 - Tips for Travellers

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By following international and national advice from state and local public health officials travellers can better protect themselves from COVID-19.   Decide if you can travel safely. Do not ...
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The most persuasive words in English!

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What are three of the most powerful words for persuading another?  BECAUSE  In a classic experiment conducted by Harvard social psychologist Ellen Langer, small groups of people waiting in l...
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The most popular pre-COVID long-haul destinations for Germans

The most popular pre-COVID long-haul destinations for Germans
Winter is showering Germany (and other central European countries) with rainstorms, snow and ice. The short, grey days let many Germans escape towards the sun. Sun, sand and sea are still favourites a...
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How to get more good reviews?

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Nearly all tourism companies understand the importance of word of mouth marketing. Today, this kind of marketing has spread into the digital world by means of social media activities and reviews on Tr...
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25 Things You Should Not Share On Social Media

25 Things You Should Not Share On Social Media
I don't know whether you have started to notice that a lot of people are wanting help with their cows and ducks on Facebook and this activity is due to a very popular online game called Farmville.&nbs...
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Ten Reasons why travellers won't Book through your Website

Ten Reasons why travellers won't Book through your Website
The "Six Tips to convert Lookers into Bookers" has created quite a stir and many of you came back to me wanting to know details and what are the biggest mistakes you can make on your own website. You'...
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Six Tips to convert Website Lookers into Bookers

Six Tips to convert Website Lookers into Bookers
Converting lookers into bookers is no rocket science and you only need to put yourself into the shoes of your website visitors, apply common sense and get a good website designer who knows what to do....
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Remember the "Good Old Days"

Remember the "Good Old Days"
Do you remember the "good old days" when advertising was done on paper?  Not so long ago we all had to spend a fortune to print our marketing message on flyers, in magazines and books only to fin...
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The Africa Adventure Tourism Network

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Many countries of Sub-Saharan Africa are in high demand by travellers from around the world. German speaking tourists are no exception and more often than not creating the bulk of international visito...
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